Star Events provided ingenuity and infrastructure to the new Range Rover Evoque launch in front of the world’s press in East London last week.
Commissioned by Imagination, which worked with Jaguar Land Rover to design the multi-level cityscape set at Old Truman Brewery, Star Events brought its activation experience to bear on the project.
Star kit included T towers for lighting and bespoke truss/scaffold structures for the graphic panels and the six LED screens.
Broadcast live on YouTube, the event started with a history of the Range Rover, on screen and on wheels, ‘a bloodline like no other’, before introducing the new Evoque, ‘designed for the city and beyond’.
The film focused on the car in urban settings and key markets, emphasising its tech and its sustainability, while drivers put the vehicle through its considerable paces across the set’s ramps and water feature.
Watch the launch HERE