Park Live was conceived as the first Live Site actually within an Olympic Park and to enable the expected size of audience to be dealt with it was decided to place large video screens back-to back, on some form of structure in the middle of the River Lea that runs through the site. The project was a joint venture between LOCOG and Tier One sponsor British Airways. Several companies put forward proposals over a two year period and eventually, Star Events was the only potential contractor who could produce a scheme that was both workable and in budget.
Due to the restricted access, a series of pontoons were created in the river and everything loaded onto them from a crane sitting on a bridge downriver of the site. Star Events provided the engineering to justify the use of a 70 ton crane in the middle of the bridge to the Olympic Delivery Authority and also handled all the marine engineering involved.
We all know that the best things in life are not easy, and this project was tough to get off the ground (or, on to the water…) but was it worth it! You created the ultimate Park destination – THE place to spend time, to soak up the atmosphere and to show your support for the athletic achievements and the spirit of the games. My huge congratulations and thanks
Engaged by British Airway’s activation agency, M-is, who created the final look of the structure, Star Events carried out all planning, design and engineering in just 13 weeks and then built the entire structure in just 6 weeks. The structure was entirely free-standing on the bed of the river.
An illustrated case-study detailing the engineering, challenges and solutions is available in the PDF below: